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Research & Content Strategy

Gather evidence when it helps, then turn the useful parts into clear editorial direction.

Research is optional. The Content Strategy is required before Tallpine generates Ideas. You can build Strategy as soon as the Site Profile has a saved Business Name, then return to Research and refresh Strategy later.

Research results and search metrics are decision support, not promises. Verify generated findings and use your own judgment. Tallpine cannot guarantee rankings, traffic, conversions, or AI-search placement.

Choose the Research You Need

Open Research to find four optional tools. Each one answers a different question, and none of them blocks Strategy.

Site Research

Use Site Research to crawl trusted public pages from your own website. Review the discovered pages and save useful material as first-party Own Site Sources. This is helpful when the Site Profile needs deeper product, service, or audience context.

Only import pages you want Tallpine to use. Public websites can contain old claims, navigation text, legal notices, or other material that does not belong in an Article brief.

Competitor Research

Use Competitor Research to compare public positioning, products, strengths, and content gaps. Add known competitors when you have them, or review the public alternatives Tallpine discovers.

Competitor findings remain labeled as external research. They do not become facts about your business, and you should verify important claims at their original source before acting on them.

Keyword Research

Use Keyword Research to explore possible search topics and intent. Provider-backed volume, difficulty, or cost data appears when available; missing or generated estimates should not be treated as exact market measurements.

New research results are added to Active Keywords automatically. Review the list after each run and remove targets that are off-brand, too broad, or unrelated to a useful reader question.

Active Keywords

Active Keywords is the working list that guides new Idea generation. Add a target manually, keep useful research results, and remove anything you no longer want the Site to pursue. Each generated Idea stores its own target Keywords, and those stored targets carry into its Article if you approve it.

A smaller, intentional list is usually easier to review than a large catalog. Keywords should support a relevant Article; they should not be forced into copy that does not serve the reader.

Prepare the Required Content Strategy

Open Strategy after saving the Business Name in Site Profile. Tallpine combines the profile and active goals with available competitor and Keyword research, plus the Active Keywords list, to create editorial recommendations.

If the Site Profile is incomplete, Strategy directs you back to save the Business Name. Competitor findings, Keyword research, and Active Keywords remain optional and can be added later.

Choose Content Goals

Content Goals describe the outcomes future Ideas and Articles should support. Add one primary goal or combine compatible goals:

  • Rank for target keywords: prioritize Active Keywords when they naturally fit a useful Article
  • Promote a product or service: provide a destination, call to action, and optional product Images
  • Establish thought leadership: emphasize original analysis, informed opinions, and evidence-backed takeaways
  • Custom goal: give Tallpine a specific outcome or editorial instruction

You can enable, disable, add, or remove goals as the editorial direction changes. Keep the active set specific enough that it does not give conflicting instructions.

Build and Review the Strategy

Choose Build Content Strategy. When the run finishes, review the generated recommendations, content angles, themes, market position, and competitive advantages. Check that they reflect what the business can actually support.

By default, each Site receives 3 Content Strategy generations in its monthly usage window. The remaining allowance and refill time appear subtly beside the action. When none remain, the action is replaced by Contact support to get more. If you later change the profile, goals, competitor or Keyword research, or Active Keywords, choose Refresh with Latest Research to create an updated version. Clearing the generated Strategy removes its recommendations, angles, and themes, but keeps the Site Profile and Active Keywords.

How Context Reaches an Article

  1. The Site Profile establishes authoritative business and audience context.
  2. Optional competitor and Keyword research, including Active Keywords, can inform the Content Strategy.
  3. The Content Strategy guides every new Idea for the Site.
  4. Active Keywords guide Idea generation. Each Idea's stored target Keywords carry into its resulting Article.
  5. When generating Ideas, you choose the Sources that should carry into those Ideas and their resulting Articles.
  6. You review the Draft and correct unsupported claims, awkward Keyword use, or outdated direction before delivery.

See Sources for the selection and provenance rules, then continue to Ideas when the Strategy is ready.

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